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Category Archive for: ‘Local Search’

Does Paid Search Have a Place in Your Marketing Strategy?

Search Engine Marketing presents an interesting  and unfamiliar new territory for many practices. Paid search marketing has taken hold in almost every industry, and is slowly making headway in dental. We’re seeing a number of larger muli-point practices enter the paid search arena, which naturally begs the question: Should your practice be doing paid search? The answer is… it depends. I think …

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3 Tips For Google Places

Some experts argue that your Google Places page may be as important as your practice website. While I’m not quite sure it’s that important, there is no doubt that it’s importance to the digital marketing strategy of your practice has increased by an order of magnitude in the past 18 months. I’ll outline 3 basic tips here for leveraging the …

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