Search Engine Marketing presents an interesting and unfamiliar new territory for many practices. Paid search marketing has taken hold in almost every industry, and is slowly making headway in dental. We’re seeing a number of larger muli-point practices enter the paid search arena, which naturally begs the question:
Should your practice be doing paid search?
The answer is… it depends. I think as dental marketing transitions to a more digital-centric focus, it will become increasingly important. It also depends heavily on the marketing objectives of your practice’s existing strategy. If you operate an established and well-known practice, it probably doesn’t make sense to pay for placement in search results. However, if you’re a relatively new operation seeking to gain exposure and market share then paid search presents a tremendous opportunity as a tactic in that strategy.
Google Adwords in 90 Seconds
Want More Information?
Paid search is one of many services FDG offers. Contact us today to see how FDG can help your practice acquire new patients and keep the ones you already have.