Hopefully by now you’ve heard of Pinterest. If not, you need to check it out right now. Don’t worry, I know we won’t see you back here for an hour. It’s ok, I’ll wait.
Good, welcome back. Crazy, right?
The popularity on the online pin board has exploded in recent months. Even you aren’t on it, your patients are. They’re sharing everything from recipes to hairstyles to new cars. The truly astounding thing is the percentage of Pinterest users who are female. According to TAMBA, in March 2012 72% of the tens of millions of active monthly users on interest were female. And as I’m sure you are aware, the female influence on the purchase process in a given household is tremendous. I’ve heard estimates that by mid-2012 Pinterest could play a role in 40% of all online purchase decisions. This is an extremely powerful tool not only to interact and engage with current and prospective patients, but to drive web, phone, and practice traffic as well.
If you’re not already leveraging the power of Pinterest to build your practice, you need to start yesterday. If you’re already a FDG customer, contact us today and we’ll handle the rest. If you’re not an existing client, you can schedule your free consultation now, or you can head to Pinterest to create your FREE account.